Business Model Innovation I Marketing I AI
We Know Things Marketing
"We help tech companies to innovate, find new customers and projects.
We connect good old marketing with digital and AI to empower businesses for the future!"
Things to know, our partners
Lemon Operations - Business Innovation
Break free from the status quo!
Our partner Lemon Operations helps businesses escape the status quo and unlock new growth opportunities.
Together we combine knowledge for business transformation and marketing for custom business innovation programs, designed to help you reimagine your business and reach new heights.
Proven pathways to success in areas like cybersecurity, cloud solutions, and AI. Our latest project is the AI Sales Accelerator Lab, reach out to learn more.
Inovient.io - GenAI for Marketing
GenAi platform of solutions for marketers built by marketers.
Inovient.io and We Know Things Marketing are partnering to deliver top-tier marketing and business strategy services and consulting for tech companies across Europe and America.
Inovient makes AI-powered products more accessible to today’s organizations, leveraging the speed and power of cutting-edge technology.
Morpheus is the ultimate solution for marketers, agencies, and companies seeking to supercharge their decision-making and planning processes.
Customer Outcome, your secret value!
With our partner Lemon Operations we help clients focusing on customer outcomes. This is essential for sustainable growth and long-term success.
When you prioritize delivering real, measurable results for your clients, you unlock a range of powerful benefits:
- Increase loyalty and retention
- Revenue growth
- Competitive advantage
- Lower cost
With Lemon Operations we help to transform your Outcomes!
Book your free strategy session today!
AI for Marketing & Sales! Magic or hard Work?
AI is reshaping the rules of engagement. But here’s the catch: adopting AI isn’t just about choosing the right tools—it’s about rethinking your strategy, operations, and culture.
What you get:
Hyper-Targeted Campaigns: We use advanced AI to launch campaigns faster and reach the right customers before your competitors do.
Sales Intelligence: We empower your team to leverage AI for smarter lead scoring, personalized outreach, and actionable customer insights.
Workshops & Consulting: Our hands-on sessions ensure your team masters AI for real, measurable business growth.
Ready to lead with AI?
Book your free strategy session now.
Your Business Model in a digital world?
Stop relying on outdated models, unlock new revenue streams, scalable partnerships, and real transformation.
With our partner Lemon Operations we help you
- pivot to recurring revenue,
- outcome-based pricing,
- powerful channel ecosystems
- using proven frameworks from industry leaders.
Our hands-on approach audits your current business, co-designs winning strategies, and delivers real results with AI-driven tools and implementation sprints.
Ready to future-proof your business?
Book your free strategy session today.
Your team needs to Know Things!
Workshops & Trainings
We help you design scalable go-to-market strategies that empower your teams to deliver measurable value to customers.
Our offer:
AI Sales Bootcamps: Turn your team into AI-fluent revenue machines.
Channel Marketing Sprints: Build partner programs in days, not months.
Go to Market Accelerator: Fast-track your product launches and market entry with proven strategies and hands-on support.
Business Model Canvas Sessions: Escape the status quo with Lemon Operations’ chessboard model.
Ready to accelerate your business?
Book your free strategy session now!
With all innovation, revolution and AI for Marketing, you should never forget the basics of good old marketing: know your customer, what is the job to be done, what is your customer looking for?
Combining good old marketing with the latest AI for marketing technology and innovation, this is what we know and can help you with.
What people are saying
Good old Marketing Blog
Revolutionizing Customer Outcomes Through Strategic AI Adoption
Having guided numerous technology companies through their AI transformation journeys, I’ve observed a critical shift in 2025: the rise of specialized AI agents and ecosystem-driven toolkits as game-changers for customer outcomes. Platforms like LinkedIn now serve as vital discovery hubs for enterprise-grade AI solutions, while marketplaces like agent.ai are redefining how businesses access autonomous AI capabilities. Below, I’ll share seven
AI for Marketing – four simple steps and a starter pack
Let’s start with a confession: Ten years ago, I thought “machine learning” was a fancy term for my Nespresso. Fast-forward to 2025, and I’m now negotiating with Perplexity about whether its blog draft needs more “human-sounding sarcasm” or professional and innovative wording. Btw this article was mainly done with Perplexity as well, BUT it took a long time to get
Cybersecurity, AI, and Customer Outcomes Are Redefining Success – a guide
Thought it would be good to write a little bit of my story as there are many people out there who experience now what did happen to me 2 years ago. They say it is not personal, it is not about you, BUT can you believe this, I did not. Two years ago, I sat at my kitchen table, staring
Business Model Innovation I Marketing I AI We Know Things Marketing represented by Michael Knapp