Business Model Innovation I Marketing I AI
We Know Things Marketing
"We connect good old marketing with the digital world of AI to empower your business for the future!"
Things to know, our partners, our network
Lemon Operations
Business Innovation
Customer Outcome and Customer Lifetime Value is what matters!
Lemon Operations empowers business leaders to generate new streams of revenue by leveraging digital transformation.
Together we combine knowledge for business transformation and marketing for custom business innovation programs, powered by AI, designed to reimagine your business and reach new heights.
Proven pathways to success in areas like cybersecurity, cloud solutions, and AI. Our latest project is the AI Sales Accelerator Lab, reach out to learn more.
Inovient.io GenAI for
Marketing Strategy
GenAi platform of solutions for marketers built by marketers.
Inovient.io and We Know Things Marketing are partnering to deliver top-tier marketing and business strategy services and consulting for tech companies across Europe and America.
Inovient AI-powered marketing solutions empower today’s organizations, leveraging the speed and power of cutting-edge technology.
Morpheus is the ultimate solution for marketers, agencies, and companies seeking to supercharge their decision-making and planning processes.
Pangea Summit
transform AI Marketing
Industry go-to-market with AI and Human-to-Human (H2H) engagement.
PangeaGTM – Human-to-Human (H2H) AI is a GenAI-powered application designed to craft highly personalized, industry-specific messages at scale.
PangeaGTM empowers sales and customer-facing teams to drive authentic human-to-human engagement.
It seamlessly integrating individual audience insights, expert industry content, tailored use cases, and advanced large language model (LLM) orchestration into one intuitive platform.
Why should you work with us?
Our experience spans global leaders like Autodesk, IBM and Microsoft, as well as scaling tech startups. We have seen the inside of corporate giants and the hustle of entrepreneurial life, and we know what works-and what doesn’t, when it comes to driving real, measurable business growth.
The most important asset in business is networking and strong partners, this is why we partner with:
Lemon Operations,
Inovient.io,
Pangea Summit
What do you get, when you work with us?
AI-Powered Business & Marketing Transformation:
We design and implement AI-driven sales & marketing systems tailored for tech companies and channel organisations. You get actionable strategies, no hype, no jargon – just results. From simple improvements with prompts to innovations from partners like Inovient.io and Pangea Summit, your marketing teams will be equipped to thrive in an AI-driven landscape, from predictive analytics to automated content and campaign optimisation.
Go-to-Market & Business Model Innovation:
Whether you’re launching something new or scaling what you’ve built, we bring innovative, proven frameworks (like those from Lemon Operations) to map customer success, align internal teams, and create outcome-based strategies that stick.
This isn’t about more PowerPoints, it’s about real transformation, delivered through hands-on workshops, practical consulting, and clear accountability.
Customer Outcome, your secret value!
With our partner Lemon Operations we help clients focusing on customer outcomes. This is essential for sustainable growth and long-term success.
When you prioritize delivering real, measurable results for your clients, you unlock a range of powerful benefits:
- Increase loyalty and retention
- Revenue growth
- Competitive advantage
- Lower cost
With Lemon Operations we help to transform your Outcomes!
AI for Marketing & Sales! Magic or hard Work?
AI is reshaping the rules of engagement. But here’s the catch: adopting AI isn’t just about choosing the right tools—it’s about rethinking your strategy, operations, and culture.
What you get:
Hyper-Targeted Campaigns: We use advanced AI to launch campaigns faster and reach the right customers before your competitors do.
Sales Intelligence: We empower your team to leverage AI for smarter lead scoring, personalized outreach, and actionable customer insights.
Workshops & Consulting: Our hands-on sessions ensure your team masters AI for real, measurable business growth.
Ready to lead with AI?
Your Business Model in a digital world?
Stop relying on outdated models, unlock new revenue streams, scalable partnerships, and real transformation.
With our partner Lemon Operations we help you
- pivot to recurring revenue,
- outcome-based pricing,
- powerful channel ecosystems
- using proven frameworks from industry leaders.
Our hands-on approach audits your current business, co-designs winning strategies, and delivers real results with AI-driven tools and implementation sprints.
Ready to future-proof your business?
With all innovation, revolution and AI for Marketing, you should never forget the basics of good old marketing: know your customer, what is the job to be done, what is your customer looking for?
Combining good old marketing with the latest AI for marketing technology and innovation, this is what we know and can help you with.
What people are saying
Good old Marketing Blog
Charisma versus AI powered sales & marketing
Picture this: It’s 1960. Don Draper walks into a boardroom with nothing but charisma, a three-piece suit, and a brilliant idea scrawled on the back of a cocktail napkin. By the end of the meeting, he’s secured a million-dollar account with a handshake and the promise of a long, boozy Martini lunch. Fast forward to today: Your sales rep walks
Revolutionizing Customer Outcomes Through Strategic AI Adoption
Having guided numerous technology companies through their AI transformation journeys, I’ve observed a critical shift in 2025: the rise of specialized AI agents and ecosystem-driven toolkits as game-changers for customer outcomes. Platforms like LinkedIn now serve as vital discovery hubs for enterprise-grade AI solutions, while marketplaces like agent.ai are redefining how businesses access autonomous AI capabilities. Below, I’ll share seven
AI for Marketing – four simple steps and a starter pack
Let’s start with a confession: Ten years ago, I thought “machine learning” was a fancy term for my Nespresso. Fast-forward to 2025, and I’m now negotiating with Perplexity about whether its blog draft needs more “human-sounding sarcasm” or professional and innovative wording. Btw this article was mainly done with Perplexity as well, BUT it took a long time to get
Business Model Innovation I Marketing I AI We Know Things Marketing represented by Michael Knapp