Business Model Innovation I Marketing I AI
We Know Things Marketing
"We help tech companies to innovate, find new customers and projects.
We connect good old marketing with digital and AI to empower businesses for the future!"
Things to know, news and updates
Inovient.io and We Know Things Marketing are partnering to deliver top-tier marketing and business strategy services and consulting for tech companies across Europe and America.
Together we are set to redefine business models and Go-to-market strategies for tech companies, driving growth and innovation.
Inovient makes AI-powered products more accessible to today’s organizations, leveraging the speed and power of cutting-edge technology.
Morpheus is the ultimate solution for marketers, agencies, and companies seeking to supercharge their decision-making and planning processes.
Customer Outcome? Customer Outcome!
As vendors and resellers navigate shifting business models and channel dynamics, adopting a customer outcome strategy isn’t just recommended, it’s essential for long-term viability.
This approach fundamentally redefines success by aligning your business goals directly with your customers’ industry-specific objectives and challenges.
Curious how focusing on customer outcomes can transform your business?
AI for Marketing! Magic or hard Work?
AI is reshaping the rules of engagement. But here’s the catch: adopting AI isn’t just about choosing the right tools—it’s about rethinking your strategy, operations, and culture.
Are you ready to invest in the education, strategy, and consulting needed to make these outcomes a reality for your business?
We specialize in guiding technology companies through this transformation. From ecosystem audits to implementation sprints, we help you turn AI into a competitive advantage, not just another tool in your stack.
New Customers? New Projects? New Business Model?
Business models are changing, you want to achieve your goals, secure your margin and back-end-rebates? You want to establish new services? Having a strategy is KEY.
We help tech companies, resellers and partners to create a strategy, using latest technology and AI solutions. We support companies to deliver a communication strategy for their customer journey, getting a constant flow of new customers and projects.
Your team needs to Know Things!
We help you design scalable go-to-market strategies that empower your teams to deliver measurable value to customers.
Our expertise in digital transformation technologies like AI, IoT, and SaaS ensures your solutions are aligned with market demands.
We provide tools, training, and analytics platforms that enable you to track customer success metrics effectively.
Our training programs equip your teams with the skills needed to deliver outcome-focused solutions that build trust and loyalty with clients
With all innovation, revolution and AI for Marketing, you should never forget the basics of good old marketing: know your customer, what is the job to be done, what is your customer looking for?
Combining good old marketing with the latest AI for marketing technology and innovation, this is what we know and can help you with.
What people are saying
Good old Marketing Blog
Revolutionizing Customer Outcomes Through Strategic AI Adoption
Having guided numerous technology companies through their AI transformation journeys, I’ve observed a critical shift in 2025: the rise of specialized AI agents and ecosystem-driven toolkits as game-changers for customer outcomes. Platforms like LinkedIn now serve as vital discovery hubs for enterprise-grade AI solutions, while marketplaces like agent.ai are redefining how businesses access autonomous AI capabilities. Below, I’ll share seven
AI for Marketing – four simple steps and a starter pack
Let’s start with a confession: Ten years ago, I thought “machine learning” was a fancy term for my Nespresso. Fast-forward to 2025, and I’m now negotiating with Perplexity about whether its blog draft needs more “human-sounding sarcasm” or professional and innovative wording. Btw this article was mainly done with Perplexity as well, BUT it took a long time to get
Cybersecurity, AI, and Customer Outcomes Are Redefining Success – a guide
Thought it would be good to write a little bit of my story as there are many people out there who experience now what did happen to me 2 years ago. They say it is not personal, it is not about you, BUT can you believe this, I did not. Two years ago, I sat at my kitchen table, staring
Business Model Innovation I Marketing I AI We Know Things Marketing represented by Michael Knapp