With all innovation, AI and revolution in Marketing, you should never forget the basics: know your customer, what is the job to be done, what is your customer looking for?
Combining good old marketing with the latest AI technology and innovation, this is what we know and can help you with.
- AI in Marketing (36)
- Channel Marketing (22)
- Content Marketing (9)
- Digital Marketing (39)
- Good Old Marketing (23)
- Marketing Strategy (13)
- Uncategorized (11)
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Understanding AI for marketing: a beginner’s guide
Integration of artificial intelligence (AI) is not just a trend—it’s a revolution. Imagine a world where your marketing strategies are not only data-driven but also predictive and adaptive. This is the promise of AI for marketing. As a leader in the marketing industry, understanding and implementing AI can transform your approach, making it more efficient…
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Charisma versus AI powered sales & marketing
Picture this: It’s 1960. Don Draper walks into a boardroom with nothing but charisma, a three-piece suit, and a brilliant idea scrawled on the back of a cocktail napkin. By the end of the meeting, he’s secured a million-dollar account with a handshake and the promise of a long, boozy Martini lunch. Fast forward to…
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Revolutionizing Customer Outcomes Through Strategic AI Adoption
Having guided numerous technology companies through their AI transformation journeys, I’ve observed a critical shift in 2025: the rise of specialized AI agents and ecosystem-driven toolkits as game-changers for customer outcomes. Platforms like LinkedIn now serve as vital discovery hubs for enterprise-grade AI solutions, while marketplaces like agent.ai are redefining how businesses access autonomous AI…
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AI for Marketing – four simple steps and a starter pack
Let’s start with a confession: Ten years ago, I thought “machine learning” was a fancy term for my Nespresso. Fast-forward to 2025, and I’m now negotiating with Perplexity about whether its blog draft needs more “human-sounding sarcasm” or professional and innovative wording. Btw this article was mainly done with Perplexity as well, BUT it took…