Having guided numerous technology companies through their AI transformation journeys, I’ve observed a critical shift in 2025: the rise of specialized AI agents and ecosystem-driven toolkits as game-changers for customer
Let’s start with a confession: Ten years ago, I thought “machine learning” was a fancy term for my Nespresso. Fast-forward to 2025, and I’m now negotiating with Perplexity about whether
Thought it would be good to write a little bit of my story as there are many people out there who experience now what did happen to me 2 years
What is the power of customer outcome strategy in tech? In the world of technology, customer outcome refers to a mutually beneficial relationship between companies and their clients. It’s about
A comprehensive AI guide for tech companies. If you are looking to implement AI across your marketing and business operations and do not know where to start. This guide will
hat Are Customer Outcome Strategies? In the dynamic world of technology, aligning business success with customer achievements is not just an innovative approach, it’s a necessity. Customer outcome strategies represent
Customer Outcomes: The Key to IT Reseller Success In today’s competitive IT landscape, focusing on customer outcome, the key to IT reseller success has become crucial for both IT vendors
As a leading innovator for business transformation, I would provide the following recommendations to an IT reseller of a major IT software vendor to prepare for the near future. Find
Discover AI’s Transformative Role in Channel Marketing by enhancing efficiency and personalisation. Understand the challenges of integrating AI into existing marketing strategies and how to overcome them. Learn the differences
What is strategic channel marketing with AI Insights? Imagine you’re at the helm of a tech company, navigating the intricate waters of digital marketing. You know that reaching your audience
Let´s take a look at what Don Draper would think about our AI marketing world. As Don Draper, the charismatic and enigmatic creative director from Sterling Cooper in the 1960s.
As a marketing professor in the year 2040, let me take you on a journey through the fascinating history of AI for marketing and human impact over the past 20
In the landscape of marketing, the integration of AI and human emotion is reshaping how brands connect with their audiences. AI in marketing is not just about automation and data
Imagine a world where marketing strategies are crafted, executed, and optimised without human intervention. This might sound like a scene from a sci-fi movie, but with the rapid advancements in
Discover how AI is reshaping customer engagement by providing personalised experiences and insights. Learn about the benefits of integrating AI into marketing strategies, including enhanced efficiency and customer satisfaction. Explore
Introduction to AI in content marketing As someone who’s been in the marketing trenches for years, I’ve seen firsthand how AI can transform a campaign from good to great, allowing
Imagine launching a marketing campaign with high hopes, only to find yourself wondering if it actually worked. How you measure the success of a marketing strategy is crucial to understanding
Imagine investing time and resources into content marketing only to see minimal returns. For tech resellers, this scenario is all too common. The good news? Many of these pitfalls are
Key Takeaways – Understanding the science behind color psychology can significantly enhance your marketing strategy by influencing consumer behaviour and perception. – AI is revolutionizing how marketers choose and implement
Imagine you’re at a bustling tech expo, surrounded by resellers eager to showcase the latest gadgets. Amidst the noise, how do you ensure your content stands out and resonates with
